UNVEIL

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Branding

Naming

Brief

Naming and Crafting a logo for a start up focused on helping women get holistically 'in shape' for their wedding. Primarily to women in the USA market. Aiming to communicate a cheeky and fun approach to an audience often attracted to very clean and minimalist brands.

Solution

The naming focus was aiming to create a fun link to the wedding idea, as well as getting that "Wed-bod" 'bikini' ready angle. In a similar way the visual communications was to appeal to a market attracted to the peaceful and minimalist brands. Using a thin and soft font to help communicate the ida of 'loss' but CAPS in the confidence of standing strong and tall.